I absolutely love this campaign and this campaign video. The music, the footage and the creative editing is faultless. A great campaign video is all that this is: compelling, inspirational and excellent in visuals and audio.

And the name… The name is perfect: This Girl Can

The purpose of the campaign is to encourage women to be active in sports and exercise and to be proud of their bodies regardless of much they may wiggle, jiggle or sweat.

“Fear of judgement is stopping many of us from taking part in exercise.
But as thousands of women up and down the country are proving, it really doesn’t have to.” – This Girl Can

No body shaming here–it’s all about encouragement and celebration.

Love it.

You can find more of This Girl Can on facebook, twitter and instagram.